The following customized trade show marketing and booth staff training is offered by TradeTec and conducted by 35-year trade show industry veteran Bill Lauf.
STRATEGIC MARKETING TOPICS:
The “Eight Domains of Trade Show Marketing”
A systematic approach to trade show and event marketing, this comprehensive model covers eight areas of expertise that super successful exhibiting companies work on to achieve maximum return on investment, objectives, and experiences. Bill leads a management workshop on how each domain effects on the results of your trade show investment.
Building the Ideal Exhibit Staff
The performance of your staffers is one of the greatest key performance indicators (KPIs) in effective event marketing. Build the most high-performing team based on demographics, psychographics, skills, experience, roles, and responsibilities
Beyond ROI: What Additional Objectives Should Be Part of the Program?
Explore dozens of additional objectives that trade shows and events can help you achieve, such as compiling competitive intelligence, optimizing PR opportunities, building awareness of or changing your brand, conducting surveys, recruiting new employees and more
Train the Trainer on Booth Staffing Behaviors and Booth Captaincy
We’ll train one or more of your employees in how to manage your trade show team, including assigning roles and responsibilities, providing observation and feedback, adjusting to unforeseen challenges, staff scheduling, lead management, creating reports for management and more.
How to Capture Better Audience Information for Analysis and Action
How to more effectively qualify and gather leads, conduct concise, meaningful surveys and capture invaluable attendee insights must be part of today’s staffing skill set. Bill will examine your lead capture process and create surveys that provide actionable demographic and psychographic feedback from your qualified show attendees.
Trade Show Promotions in the 21st Century: Increase Attendance, Activity, Awareness
Promoting your participation at the trade shows is a critical success factor, especially in the age of social media. How, when and why to do it are explored (as well as how not to do it!). Get busy attendees interested in your company before and during the show and you’ll boost attendance and results.
Measurement and Metrics: You Can’t Affect What You Don’t Measure
Because trade shows are hard to measure doesn’t mean they can’t (or shouldn’t) be. With budgets coming under even greater scrutiny, marketers need to give robust, factual answers to the question “How do our trade shows and events contribute to the success of our company?” This workshop provides real methods and tools to get you the reports your management desires.
Audience & Staff Demographics
Today’s often complicated generational mix presents a communications challenge to exhibitors. From promotional messaging and presentation media to the demographics and talk tracks of your staffers, generational norms need to be taken in to account. This topic explores the general concepts and workshops specifics for your specific market realities.