ARE YOU BANKING ON THE “LUCK OF THE IRISH” OR SKILLS FOR YOUR TRADE SHOW SUCCESS

March is the month when we celebrate the Irish culture with St. Patrick’s Day. We drink green beer, eat Irish food, dance the Irish jig (well not well), and hope some of that Irish “luck” rubs off on us. Since I don’t have a lick of Irish ancestry, I can’t bank on the luck that […]

JUST BECAUSE YOU ARE GETTING A BETTER PRICE, DOESN’T MEAN YOU ARE GETTING A BETTER VALUE.

Customer loyalty is at an all-time low, companies are expecting each of their divisions to go “out to bid” on products and services to keep their current vendors honest and search for a better deal. It is a good thing, yet also a problem that reduced budgets and cost savings may rank over quality and […]

HOW TO EFFECTIVELY MARKET A SERVICE

Marketing a service vs. a product can and should be done differently. A service is much harder to market to your audience vs. a tangible product, especially during trade shows or events. Here are a few marketing tips to follow to make sure your service gets the recognition it needs during your event. Current customer […]

IS THIS EVENT FOR YOU OR YOUR ATTENDEES?

When participating at trade shows, companies often pull in sales and marketing staff from the local region or headquarters. This is often an opportunity for staff to get out of the office and have time to socialize and network with people they have not seen in a while. Where it is great to be able […]

HOW TO MAKE YOUR BOOTH MORE INTERNATIONALLY FRIENDLY

More and more international attendees are coming to the U.S. to attend a trade shows and expand their purchasing scope across the pond.  As the trade show attendee population changes in culture, is your exhibit marketing and brand keeping up? Get bilingual:  One of the quickest ways to help make your booth is more internationally […]

SKYLINE EXHIBITS WINS EDPA’S EDDIE AWARD FOR MARKETING EXCELLENCE IN THE EXHIBIT INDUSTRY

ST. Paul (December 2013) – Skyline Exhibits has been named the winner of one of three Eddie Awards given by the Exhibit Designers and Producers Association (EDPA) for marketing excellence at the EDPA ACCESS event on December 5th, 2013 in Marco Island, Florida. Skyline won in the category of ‘Online or Multimedia’ for the global […]

TRADETEC SKYLINE HOSTS BEMIDJI STATE UNIVERSITY EXHIBIT DESIGN STUDENT’S FIELD TRIP TO CHICAGO

November 22, 2013. In the tradition of giving back to the trade industry, TradeTec graciously hosted Bemidji State University Technology, Art and Design students during their recent field trip to Chicago, IL.  Many students within their Junior and Senior year were encouraged to attend a live trade show event and visit an Exhibit Studio for […]

LEAD SOURCES AT YOUR TRADE SHOW

I read a post on LinkedIn recently about how companies collect trade show leads.  The interesting thing about it was the choices listed were not the top three I would have picked.  That got me thinking, however – what are alternative sources, besides in-booth card scanning to get leads? Free pass to trade show:  You […]

WHY SOCIAL MEDIA IS A NECESSARY INVESTMENT IN YOUR TRADE SHOW MARKETING

Social media is a tool that will help increase your attendee engagement, and ultimately your trade show ROI. There are many reasons why you should be focusing on social media and here are my top five reasons to get on the social media bandwagon. Improved social signals for search ranking algorithms – As your trade […]

MAKING TRADE SHOW TECHNOLOGY PERSONAL

As you start to work on the particulars around your trade show demonstrations with your exhibit studio, you will no doubt be thinking about how to incorporate technology into the mix.  But be sure to also think about how you make the technology in your trade show personal to your event attendee. Create a personal […]