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Our Team

PASSION

TradeTec earned its reputation by assembling a team of real people who bring honesty, dedication, and intelligence to every phone call, every change order, and every project. Each member of our sales and support team has an average of 10 years experience in the trade show exhibit and event industries. Our in-house event design professionals understand how to create the most bang for your buck while integrating our various modular systems to create rental and hybrid booths that look and feel like complete custom installations that would cost tens of thousands more.

Right down to the people who build, install, store, and maintain your inventory and your schedule, every member of the team takes their job seriously knowing that your success is measured in the details. Our job is to manage the chaos, respect show deadlines, and work hard on your behalf to make everything look easy, because your experience is what matters.

THE TEAM

Ken Buckman

Ken Buckman
CEO

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Ken Buckman, CEO, loves the excitement, heartbreak, thrill and agony of being given the privilege to run a company. Through almost 24 years and an encyclopedia worth of insane to truly entertaining experiences, Ken feels like things are just now starting to get interesting. The economy of the last few years added several chapters of “thick skin” and an even better appreciation for the incredibly talented and energetic team Ken gets to work with daily.

Troy Trice

Troy Trice
President

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Troy Trice, President, has been in the trade event industry since 2001. He became General Manager and co-owner of TradeTec in 2010. His experience in sales has helped him understand the obstacles and areas of focus to be successful within this industry. He is passionate about sales and advancing opportunities, building new relationships, and going above and beyond for clients. Troy is dependable, organized, and a problem solver. As President, Troy oversees all operations, support, and services.

Brian Lanning

Brian Lanning
Director of Sales

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Brian Lanning, Director of Sales, has spent over 17 years helping clients create memorable brand experiences. He has been involved in all facets of face to face marketing, from the warehouse to the board room, from concept design to implementation. This fast paced, high energy, ever changing business fits nicely with Brian’s lively personality, and nothing feels better to Brian than exceeding client’s expectations and creating relationships that go beyond the business world.

Chris Ybarra

Chris Ybarra
Creative Director

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Chris Ybarra, Creative Director, has over 12 years of graphic design and industry experience producing trade show environments. His passion for every detail goes into designing the perfect exhibit and event solution for our clients. Chris oversees an award winning design team who share his desire to collaborate and drive a successful experience. They are consistent in staying abreast of industry trends to ensure TradeTec clients have the most innovative solutions and modern expressions to meet their show objectives. Chris enjoys giving back to the industry by mentoring a number of design students as they finish up their degree programs and enter the professional design community.

Cory Preis

Cory Preis
Director of Operations

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Cory Preis, Director of Operations, has been deeply embedded in the world of Trade shows for over 9 years. Cory is an Architect, in the sense that he can creatively extrapolate process and procedures to build an organization/culture that is most effective and efficient. Cory is OSHA Certified and continues to expand his education in management and leadership. He’s an effective problem solver and has many responsibilities in overseeing the entire operation of our business.

Abby Georgacopoulos

Abby Georgacopoulos
Director of Marketing

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Abby Georgacopoulos,Director of Marketing, has over 12 years of experience in design, marketing, communications, digital media, and project management. She is somehow both creative and analytical, which makes her passionate about marketing for results. Abby effectively uses creativity to tell a story, solve a problem, or elicit action. She loves digging in to understand the nuances of her customers and anticipate their strategic needs. When she isn’t on her phone or computer, she is filling her walls with sticky notes and ideas.

Maria Borrero

Maria Borrero
Senior Exhibit Consultant

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Maria Borrero is a veteran in the trade show industry with a diverse sales background. She has spent more than 25 years building lasting relationships with clients in a variety of industries. Maria serves as a liaison for her clients to ensure all aspects and logistics meet their needs from pre-, during, and post-show initiatives. Known for her excellent customer service, being a bilingual speaker elevates her ability to effectively communicate with her clients. Maria’s goal is to help each of her clients overcome their challenges by working one-on-one to develop creative solutions.

Heather Bundgaard

Heather Bundgaard
Senior Exhibit Consultant

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Heather’s marketing career started more than 22 years ago, ranging from Marketing Coordinator to Marketing Director; with a focus on trade show planning and execution. Her current role as a Senior Exhibit Consultant allows Heather to work with various companies/industries with focus on their trade show needs; from design to implementation to asset management. Heather strives to provide the best customer experience, relieving her clients of stress, problems, and wasted time and money.

Jerry Cizek, IV

Jerry Cizek, IV
Exhibit Consultant

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Jerry Cizek, IV Exhibit Consultant, will go the extra mile for every client. Details, flawless execution, and customer service are a few of the things that make him tick. He grew up learning about trade shows from his father, GM of the Chicago Auto Show and President of The Chicago Automobile Trade Association. His experience spans business development, event planning, and client partnerships in various industries including automotive, hospitality, and retail.

Victoria Conti, CTSM Gold

Victoria Conti, CTSM Gold
Senior Account Executive

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For the past 19 years, Victoria has excelled as an Account Executive with Skyline by forging and cultivating lasting relationships. Victoria is proud of her client retention and new account development rate. Her clients can always count on Victoria to deliver and quickly troubleshoot issues with the utmost professionalism. Her ability to keep the big picture in mind while using her highly effective project management, decision-making and communications skills results in consistently exceeding expectations.

Ryan Lovell

Ryan Lovell
Senior Exhibit Consultant

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Ryan spent over 5 years as a TradeTec client, planning and executing over 100 trade shows. Due to the excellent partnership with TradeTec, Ryan’s company was acquired for 7x the earnings. After the acquisition Ryan eventually decided to join the TradeTec team as a sales executive. He draws on his experience as a trade show manager to help his customers find the right solution.

Matthew Schneider

Matthew Schneider
Senior Account Executive

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Matthew Schneider is a Senior Account Executive at TradeTec with over a decade in serving the trade show exhibits and events industry. His clients are industry leaders with a keen focus on corporate image, brand identity, and market place position. Matthew helps his clients execute their aggressive marketing objectives, and exceed their sales goals. Recent corporate event accomplishments for Matthew include executing a private exhibition for City of Chicago Mayor’s Office, hosting President Hu Jintao of the Peoples Republic of China, as well as a media event day for Austrian based Fronius, LLC., with Governor Mitchell E. Daniels of Indiana to unveil their new North American Headquarters.

Lisa Venegas

Lisa Venegas
Senior Account Executive

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Lisa Venegas, Senior Account Executive, is a veteran of the trade show industry with over 20+ years of experience ranging from exhibit sales, to working for a large machine tool manufacturer as their Trade Show Marketing Manager. She brings a high energy vibe to TradeTec and likes to get deeply involved with her projects to ensure her clients get maximum results from their programs. You understand Lisa’s passion for the industry immediately upon meeting her and her clients all love her creative, hands-on approach to meeting their exhibit needs.

Matt Waterwall

Matt Waterwall
Senior Exhibit Consultant

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Matt draws on 10 years of experience in the trade show industry as a Senior Account Executive. Understanding your brand and its relationship to your clients, prospects, and industry is the foundation to his consultative approach. Matt’s goal is to create a branded trade show environment or event that serves as an exciting marketing vehicle to maximize your ROI. Matt is eager to evaluate your current program and show you how to get the greatest return on your investment.

Laurie Young

Laurie Young
Senior Exhibit Consultant

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Laurie Young has over 10 years of experience in the trade show industry with roles including sales, planning, show services, operations, event marketing, and actual exhibiting. She is also a certified Project Management Professional (PMP). Her diverse experience allows her to completely understand the challenges in front of clients and coach them through the process of creating successful exhibits. On top of all this, we hear her son is a pretty awesome hockey player too.

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