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Protecting Your ROI: To Labor or Not to Labor

March 15, 2017

Imagine it’s opening day and you’re standing in your exhibit booth. Everything is set up and ready to go. You’re thankful you hired your exhibit house to install your booth, so you could shift your focus to booking meetings with clients and

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6 Trade Show Rental Myths Debunked

November 21, 2016

Let’s face it, event marketing is expensive. The cost of your trade show booth, exhibit space, shipping, and various show services can eat up a budget very quickly.But here's the good news: you can save a considerable amount of money and

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10 Tips to Gear Up for a Busy Trade Show Season

October 20, 2016

It’s that time of year again. The leaves are changing colors, pumpkin-spiced everything, and another busy trade show season is upon us. As the fall trade show season ramps up, it is good to make sure your ducks are in a row. From preparing goals

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Trade Show Floor Plans: Open vs. Controlled

August 02, 2016

Your exhibit floor plan is one of the biggest factors that will affect an attendee’s experience at a trade show. There are many aspects to consider. Do you want a self-guided or guided experience? Do you want a casual, relaxed or VIP exclusivity

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August 18, 2015

Mistakes are expensive in event marketing. They increase your costs, hamper your exhibit's effectiveness, and impair your ability to generate leads. The good news is that they can be prevented, and with a little foresight you can identify and avoid

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