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Leverage These 6 Trade Show Trends for Strategic Results

By: Troy Trice, President
February 15, 2017

Face-to-face marketing has always been a vital aspect for companies who spend a significant portion of their marketing budget on trade shows. The obstacles exhibitors need to overcome today are more complex than they were when I joined the industry 15 years ago. In my career, I have attended countless trade shows and each year I watch trends come and go.

Originally, trade shows were used as the big reveal to showcase new products, services, and technologies. Now, our society is so overly connected that buyers are attending shows with way more knowledge than they ever had before.

Read the full article on Exhibitor Magazine to find out the six trade show trends exhibitors should leverage.

About TradeTec:

Founded in 1999, TradeTec Skyline produces innovative trade show exhibits with unmatched customer service and a promise of NO POST SHOW BILLING for clients. As a Skyline Elite Partner, TradeTec offers the highest quality modular exhibits as well as custom and hybrid solutions. Located just west of Chicago, TradeTec has served over 6,000 clients and completed over 35,000 projects worldwide. They currently manage over 3,500 events each year. Learn more at ttchicago.com.